How to come across to an audience as understandable, credible, believable and memorable. How a newsroom works. The journalist's agenda. Your agenda. Interview preparation and message building. The use of language. The importance of timing. What can and can't be achieved. Dealing with tough interviewers and handling difficult questions. The different media and the different skills required for each. Each candidate will leave with a DVD of his/her interview.
Audience analysis. Preparation and message construction. Language use. Effective delivery. The appropriate use of visual aids. How to make your presentation memorable. Things to remember on the day.
Presentations will be recorded on DVD and replayed with detailed analysis.